About Us

Welcome to Etie’s, A Children’s Shoppe! At Etie’s, we believe in creating a magical experience for children and their families. Our store is a haven of imagination, curiosity, and endless possibilities. From the moment you step inside, you’ll be transported to a world filled with wonder and joy. Etie’s has a rich history that spans generations. Established in 1917 as a millinery, Etie's eventually became one of the area's best known women and children's shops until its closure in 1998. In 2018, Etie’s was lovingly revived by Abby McMurry Ferguson, the great-granddaughter of the original owners, Charles and Cora Etie, bringing new life to this cherished establishment. We are proud to continue the legacy and traditions of Etie’s in its historic location, maintaining its unique charm and timeless appeal. At Etie’s, you’ll find a wide range of products that cater to children of all ages. Our carefully curated selection includes clothing, toys, shoes, costumes, books, and more. From preemie sizes to size 18, we offer a variety of stylish and comfortable clothing options for your little ones. Explore our shelves filled with captivating books that inspire imagination and learning. Our collection of toys and costumes will transport children to magical worlds, allowing them to create their own adventures. And when it comes to celebrating special occasions or welcoming a new arrival, our selection of baby gifts will make hearts soar. We understand the importance of a child’s curiosity and playfulness. That’s why we encourage touching, exploring, and trying on. We even have a playroom in the store to help keep your little ones entertained. Our store is a place where imaginations can run wild and dreams can take flight. And to add a touch of enchantment, we offer complimentary gift wrapping, turning every purchase into a delightful surprise. Etie’s is more than just a store. It’s a place where families come together, memories are made, and the wonder of childhood is celebrated. We strive to provide exceptional customer service and create an atmosphere where both children and parents feel at home. Thank you for being a part of the Etie’s family. Join us on this whimsical journey and let the magic unfold.